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Email marketing – consumer preferences and behaviour update
This is a summary of a Merkle whitepaper on consumer Email preferences and behaviour published in March 2009. In my summary I have highlighted the main implications of their findings using an example...
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Is Email Dead, Dying or Just Changing? Facebook says Yes, consumers No.
Facebook COO Sheryl Sandberg recently caused a stir at the Nielsen Consumer 360 conference by reportedly stating that Email is dead (she would say that wouldn’t she and if you listen to the whole clip...
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E-permission marketing
10 permission marketing principles and campaign examples integrating web, email and social media marketing It is now nearly 15 years since Seth Godin launched his permission marketing mantra. Yet it...
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